Tourism Branding - South Africa

Branding, Graphic Design
Graphic Project II - Branding at Federal University of Paraná, 2012.
 
Each student should develop a brand that represents tourism in an especific Country.
Below, the development process of the brand after the initial research about South Africa culture, symbols and visual references.
 
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Trabalho feito para a matéria de Projeto Gráfico II - Branding, Federal University of Paraná, 2012.
Os países foram sorteados entre a turma, e cada aluno deveria desenvolver uma marca que representasse o turismo no país. O País sorteado foi África do sul. Abaixo, o processo de desenvolvimento da marca após a busca inicial de referências.
Sketches
First alternatives for the logo.
Final version of the logo:

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